Coming to an AH Near You...

Ormus' Robes going once! Going twice ...!

Monday, August 1, Blizzard took the opportunity to announce that Diablo III will have an Auction House

Instead of selling off all the stuff you accumulate while Diablo-ing, you'll be able to put it on the Battle.net AH and let somebody, somewhere else buy it off you. Woot

But the freaky thang is that there will be two variants of this thing, one of which will use ACTUAL REAL LIVE MONEY from your Battle.net account.   I'm going to say that again:  ACTUAL REAL LIVE MONEY. I think the business model here is that your barbarian may find a helmet or something deep in the bowels of the earth and instead of sticking it on your head, you can put it in the Auction House. And instead of asking 500 gold for the thing, you could ask for $5. And then some guy will see that, and use funds he has transferred into his Battle.net account to pay for it.  That guy could then use the $5 he has just earned (minus a percentage taken by Blizzard) to pay for subscription fees to one Blizzard game or another. or to buy a Sparkle Pony from the Blizzard Pet Store.

And now, we pause, to offer a link to all this info. There's a buttload of it and I don't feel like I need to repost it here. Go ahead and read and come back to some highlights and analysis.